Brand Palette: colors with a reason, not by taste
Pick your brand personality and field, and get a complete palette: every color has a role, a ratio and a reason, with contrast checks, a post and button preview, and ready-to-copy codes.
1 Brand personality
Pick 1 to 3 traits. They decide how light and how strong the colors are.
2 Field and usage
Background
Lock any color you like with the lock button, then press "Try another"; locked colors stay as they are.
Why these colors?
Want to choose your colors and defend them?
Color meaning, building a palette with roles and ratios, harmony, contrast and color blindness, and screen to print. All in the Color Guide, free.